Monday, July 4, 2011

Nowness

Nowness is an online independent editorial on luxury & lifestyle, from fashion to travel, gastronomy to art.
An online magazine that is.

Being a brand of LVMH, it's hard not to be about luxury.
Many say that it's an innovative portal for promotion.
But the best thing about it is not the luxury part.
It's able to have interesting & sometimes inspiring features without being too promotional.
Today's marketing is more like evangelism; storytelling, selling you an experience rather than a product and getting you to want a particular lifestyle or idea.
Nowness is all about evangelism as well.
It's meant to be tailored to one's interest, a journey-like experience and hopefully an inspiring discovering process.

Well, I'd say the content is great but I don't feel that it's that personal or tailored.
In general, it's worth checking out.

Awesome video named Natural Beauty
365 layers of makeup in 1 day

Lernert & Sander: Natural Beauty on Nowness.com.

Something random:
Somehow, the word Nowness makes me think of Carpe Diem, which is horrible.

Love,
N

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